“We see ourselves as builders of ‘the physical environment that tells the story of a brand’. Nothing more, nothing less. I can go on about the fusion of visual arts, architecture, model making, interior design and spatial planning that goes into building sets - but I won’t. All I’ll say is this: The biggest pleasure lies in seeing clients’ faces light up when they first lay eyes on their sets, knowing – deep down – that it will work hard to help write the next chapter in the story of the products and services THEY have built from scratch.”